RED HEN
ST. GEORGE, UTAH · OCCURS ANNUALLY FEB. 12–14
Your portfolio looks better in a frame.
Red Hen is a three-day, all-inclusive, invitation-only executive retreat for Creatives, Collectors, and Investors.
Each February, the only thing asked of you is that you show up as yourself. Come alone. Come with someone. Come with your crew.
All Red Hen requires is that you arrive open. Everything else is handled.
REN HEN exists at the intersection of financial opportunity, annual reset, inspiration journey, and is a new way to introduce emerging artists and creatives.
YEAR ONE 2027 · 40 GUESTS · BY INVITATION
WHAT IT IS
Three acts.
One weekend.
Unforgettable private experiences in a gorgeous location at the perfect time of year.
Over three acts, forty guests move through a Michelin-caliber dinner staged inside a car wash, a live stage reading of an award winning original play rooted in the value of art, and an intimate art collectors show where every piece in the room is available for acquisition.
The experience is designed to dissolve the distance between collectors and the work — and between collectors and each other. The artists whose work is shown are in the room. The chef is at the table. The playwright takes questions. The gallerist is present. And that is only the first day.
Day two offers several choose-your-own-adventure options, all inclusive — and at the end of the day, a true dark-skies journey.
The third day we share with both the Super Bowl and Valentine's Day, and we're doing it in one of the coolest ways possible. Nothing will feel sacrificed — it will be a February 14th unlike any other.
THE EXPERIENCE
The Three Acts
**SPOILERS AHEAD**
Every detail of the weekend has been thought about and choreographed for the best experience of comfort, feeling of youth and freedom and irresponsibility. Even coffee runs: no adulting this weekend, we’ve got you.
I
ACT ONE · FEB. 12
The Art of Slumming It
A CAR WASH · CHEF ERIC SHAMETI
A Michelin-caliber multi-course dinner staged inside a working car wash. The setting does what no dining room can- it puts guests somewhere unexpected, and the conversation that follows is never ordinary. Chef Eric Shameti is a native New York restaurateur and Michelin star executive chef and owner of Arrabiata Steakhouse in Ivins, Utah- recognized for his “culinary mastery,” specializing in high-end Italian cuisine and prime, dry-aged steaks.
The Value
A LIVE STAGE READING
An award-winning play by Nicholas Dunn — a dark comedy and psychological crime drama centered on a botched museum art heist and the fluctuating concept of human worth. Theatre Beyond Broadway, produced in multiple countries and performed live as a private performance in the intimate setting of Center for the Arts at Kayenta.
House Party Rave in the Desert
AN ART COLLECTORS SHOW · INAUGURAL COLLECTION
Make yourself at home. An intimate showing of original works, curated and installed by the renowned Conrad West Gallery out of Las Vegas, NV — every piece in lot available for acquisition. Healing frequency DJ performing, backyard campfire, and the most exciting part? At Red Hen, a $X acquisition becomes a $X asset (+1,314%)— then sales again at $X. A 4,592% return on a piece of art discovered at an invitation-only retreat in Southern Utah. This is the wonderland. This is why it's respectable (responsible even?) to attend.
II
ACT TWO · FEB. 13
Relax & Recover
DESERT SPA RESORT
You’re staying at an award-winning resort. Sometimes the most intentional thing you can do is schedule time to be quiet — to let the night before settle, and arrive at the evening rested and present. Perhaps a moisture treatment- it is the desert afterall.
Have a new experience today. A curated menu of experiences, all inclusive, all distinct.
Choose Your Own Adventure.
The Art of Discovery as an Adult
A. Religious Studies via Netflix
OBSESSED.
If you’ve watched Keep Sweet: Pray and Obey or Trust Me: The False Prophet and found yourself wanting more — this is the option for you. Short Creek is forty minutes from St. George, and it’s exactly as you’d picture it: a beautiful, quiet small town that feels immediately familiar if you know the story. We’ll take you through it as a visitor, not a tourist. The homes, the churches, the parks — in person, with context.
B. Zion National Park
The canyon walls rise a thousand feet and the light does something to the red rock that no camera has ever fully caught. Some places earn their reputation — Zion is one of them. If Zion has been on your list, cross it off. This is your time. Feel the energy of the place settle into you.
C. Red Sand in Your Soul (& other places)
You chose no peace and/or quiet. Cruise through the red sand dunes of Sand Hollow, driven by a professional Baja driver — gorgeous views, sun, and pure fun.
D. Zion Canyon Hot Springs
Zion Canyon Hot Springs has emerged as a premier global wellness destination offering a restorative, upscale base camp with over 50 geothermal pools surrounded by red rock scenery, notes Travel + Leisure (Global Edition). Forbes Travel highlights the experience for luxury travelers.
Dark Skies, Dinner, and Drinks
SNOW CANYON STATE PARK · AN INTERNATIONAL DARK SKY DESTINATION
The red canyon walls go quiet after dark. The stars take over.
Snow Canyon State Park is officially an International Dark Sky Destination — recognized by DarkSky International and the newest addition to Utah’s extraordinary collection of certified dark sky locations, the largest concentration on earth.
The evening unfolds slowly. First, you settle into oversized padded chairs — blankets provided — while your astronomer traces constellations overhead, their mythology, science, and stories told by laser pointer under a wide open sky. Then it shifts to the telescopes, where a mix of optical and high-tech digital scopes reveal galaxies, nebulae, star clusters, and planets in stunning detail, displayed live on mounted tablets. No hiking. Fully handicap accessible.
Nathan Cunningham will be joining us — an astrocartographer and astrology coach who uses the stars as a map for personal growth. If you find yourself curious about what the sky has to say about your own life, Nathan is open to conversation. Come with questions.
The dinner and drinks are delicious — that’s a given.
III
ACT THREE · FEB. 14
Jet Fuel and Jasmine
THE PRIVATE HANGAR · CHAMPAGNE · TAROT · PERFUME
A day for everyone.
The game is on inside a private hangar at a WWII aircraft museum. A Super Bowl you'll always remember. Wander the warbirds. Want to go up? Rides in an open cockpit plane are available.
Champagne, tarot, and a perfume blending workshop running throughout the day. A master perfumer guides you through building a scent that is entirely and specifically yours.
Last day of camp vibes.
You met people this weekend you actually want to see again.
And then, slowly, we all have to leave. Back to the real world. Whether it's private on Million Air, or a red eye out of SGU. However you go, you're leaving the same way: full. We gathered. We celebrated ourselves, love, and beauty in all its many forms.
"The water — is it filtered?"
Yes. Every element of a Red Hen event is held to the highest standard. Private drivers, on-site security, EMT coverage, permits, and insurance are all professionally managed — so guests arrive, participate, and leave without having to think about any of it. The experience is the only thing that requires your attention.
THE PEOPLE
The 2027 Team
ANDY GOLD
Comedian
RED HEN Host
NICHOLAS DUNN
Playwright
The Value
CLAIRE WEST
Art Curator
Conrad West Gallery
CONOR LONG
Animator
RED HEN Designer
DARIAN DARLING
Art Collector
Consultant
ERIC SHAMETI
Chef
Arrabiata
NATHAN CUNNINGHAM
Astrological
Consultant
MARY SHIPLEY
Creative Director
RED HEN
THE BUSINESS MODEL
Built to put artists first.
Red Hen operates on a simple commission structure designed to be transparent, fair, and fundable. Seventy percent of every sale goes directly to the artist. The remaining thirty percent supports the gallery partner and Red Hen's operations and charitable giving.
ART SALE COMMISSION STRUCTURE
70%
15%
15%
70% to the artist
15% to gallery partner
15% to RED HEN
STRUCTURE
Private LLC
Red Hen operates as a private LLC — lean, private, and designed for long-term growth. Year One targets 40 guests; the model scales by design.
REVENUE
Multiple Streams
Revenue flows from ticket sales, art commissions, and founding sponsorships — structured to fund the experience and grow the brand simultaneously.
CHARITABLE PARTNER
Reasons to Stay
Red Hen's charitable partner is Reasons to Stay, a nonprofit dedicated to suicide prevention. A portion of every event supports their mission.
HOW WE GROW
Inspired Marketing
for Year-Over-Year Growth
Red Hen doesn’t advertise. It arrives. Every touchpoint is designed to feel like an event in itself — something worth keeping, something that signals what Red Hen is before a single ticket is sold Each year earns the next one.
Media invited to cover the inaugural RED HEN retreat:
Milken Institute St. George, Utah designated as the No. 1 "Best-Performing Small Metropolitan Area" Jan 2026, Sam Roth, Maggie Switek, Brock Smith, and Ruben Turok
WalletHub St. George ranked #1 nationally. "Best Small Cities in America to Start a Business 2026" Chip Lubo
Las Vegas Review Journal Kristen Di Chiara, John Katsilometes, George Riggle
New York Times "Inside the Arrest That Led to Banksy's Possible Unmasking Decades Later" March 2026, Corey Kilgannon
ArtTactic Podcast Adam Green
The Week in Art podcast Gareth Harris
The strategy is to invite journalists who have already written about St. George- the growth, the beauty, the new businesses, to come experience
Red Hen firsthand and leave genuinely inspired. The retreat will also be genuinely interesting for any media keeping current pulse of evolving market. They already have the audience, the context, and a published piece to build on. Red Hen gives them a compelling follow-up: proof that something genuinely different is happening.
Media coverage of Year 1 creates the awareness that fuels demand for Year 2 — a larger production, still invitation-only, but open to a significantly bigger audience in Las Vegas. That wider net is intentional: from it, we identify guests for Year 3, which pulls back to a more intimate, curated group. Each event builds on the last, and the media trail makes that growth possible.
AUGUST
The Presale Newspaper
Months before tickets go on sale, invitees receive a bespoke printed newspaper in the mail — not a brochure, not a flyer. A real newspaper, designed and produced specifically for Red Hen. It covers the artists being showcased, the town, the experiences on offer, and the texture of what the weekend will feel like. It is the first artifact of the event: something worth keeping, something that signals what Red Hen is before a single ticket is sold. The newspaper accompanies the Early Bird presale offer — for those who say yes before they have proof.
THE INVITATION
Warmth in. World out.
The Invitations are self-heating eye masks, a self care product inviting to a self care experience, mailed directly to guests. Each mask carries 2 different invitations into the world of Red Hen:
Open Your Eyes. One side of the mask carries a QR code leading to an original animated short — a hand-crafted, unexpected piece of film created specifically for the event. Delivers the arrival details: where to be, and when.
Close Your Eyes. Open Your Mind. The other side carries a QR code linking to a bespoke 15-minute ASMR recording to listen to while enjoying the self heating eye mask- a sensory invitation into the Red Hen experience before it begins.
Prior to the final invitation, guests have been contacted via Board Member, Newspaper and then Invite. Guests will answer profile questions during ticket purchasing.
POST RETREAT
The Look Book
Sent to guests at the end of March, the Red Hen magazine is the official close of the event — the end credits, printed and mailed to every guest. It honors it: the work, the artists, the details that made the theme come alive that year. Inside: recap photography focused entirely on the environment — the artwork, the installations, the way the theme was woven into every corner of the experience. Artist profiles on every piece sold, including sales figures and the story behind the work. Vendor highlights, a report on funds raised, and confirmation that the waitlist for next year is open and moving. No guest photos — ever. The art speaks for itself, and in the art world, a beautiful object carries weight. For collectors, it's documentation of what they were part of. For artists, it's recognition. For the waitlist, it's a window into something they haven't experienced yet. Welcome to the collective.
THE ARC
New theme. New city.
Same obsession.
Every year, something new.
Every year, something unforgettable.
Red Hen is designed to travel. Each year, a new city. Each city, a deeper collection.
1
2
3
YEAR ONE · 2027
St. George, Utah, USA
Achieved the top spot in the 2026 Milken Institute report, identifying it as the best-performing small metropolitan area nationwide.
40 guests
Access to true local treasures and insights
Founder's home as a Year One intimate event
YEAR TWO · 2028
Las Vegas, Nevada, USA
18b Arts District
Expanded collection
Ease of access for national and international artists and attendees
Deeper partnerships with avant-garde fashion, including Ed Libby
YEAR THREE · 2028
International
Location TBD: Dubrovnik, Morocco, European River Cruise
A proven model · A traveling institution · A reason to show up
Derek DelGaudio, In & Of Itself
GET INVOLVED
The Oracles
The Oracles are the ones who see it early — who understand that supporting artists and creating an entirely new kind of community takes vision and it takes dollars. A $6K donation qualifies you as a Founding Donor and includes attending the event as a guest as well as discreet, everlasting thanks, lifetime early-bird pricing, and the opportunity to help curate future retreats.
"During the hippie era people put down the idea of business.
They’d say ‘money is bad’ and ‘working is bad’.
But making money is art, and working is art — and good business is the best art."
— ANDY WARHOL